Independent
Watch Atlas.
A growing collection of watchmakers who aren't owned by anyone. From a €45 field watch made in Delhi to a €3 million one-of-one from the Vallée de Joux.
Three companies own most of the watch brands you've heard of.
Swatch Group owns Omega, Breguet, Blancpain, Longines, Tissot, Hamilton, Harry Winston, Glashütte Original, and the movement supplier ETA.
Richemont owns Cartier, Vacheron Constantin, A. Lange & Söhne, Jaeger-LeCoultre, IWC, Panerai, and Piaget.
LVMH owns TAG Heuer, Hublot, Zenith, Bulgari, and Tiffany & Co.
In 1975, Zenith's owners ordered the destruction of all tooling for the El Primero, the first automatic chronograph. Quartz was the future. A foreman named Charles Vermot hid the equipment in an attic.
Ten years later, when mechanical watches came back, Zenith resumed production using those hidden tools.
The brands on this site decide for themselves what gets made.