Suggest a brand

Know someone we're missing? This started as a personal list. It's still growing.

Independent
Watch Atlas.

A growing collection of watchmakers who aren't owned by anyone.
From a €45 field watch made in Delhi to a €3 million one-of-one from the Vallée de Joux.

Why independent?
Our pick

Favourites under €1,000

Watches we'd actually buy with our own money.

From Japan

A parallel tradition, not an imitation.

One-person operations

No team. No factory. Just one person and a bench.

Ones to watch

Founded after 2020. Making noise already.

Where they are

Independent watchmaking is a global thing. Hover a dot to explore.

The landscape

Three companies own most of what you know

Swatch Group owns Omega, Breguet, Blancpain, Longines, Tissot, Hamilton, Harry Winston, and controls ETA, which supplies movements to most of the industry.

Richemont owns Cartier, Vacheron Constantin, A. Lange & Söhne, Jaeger-LeCoultre, IWC, Panerai, Piaget.

LVMH owns TAG Heuer, Hublot, Zenith, Bulgari, Tiffany & Co.

The alternative

In 1975, Zenith's owners ordered the destruction of all tooling for the El Primero, the first automatic chronograph. Quartz was the future. A foreman named Charles Vermot hid the equipment in an attic instead.

Ten years later, when mechanical watches came back, Zenith resumed production using those hidden tools.

The brands on this site decide for themselves what gets made.